The Hospitality Industry at its Best: HITEC Wrap Up

BirchStreet has been participating in the HFTP’s Hospitality Industry Technology Exposition & Conference event for a long time now, and it is the best hospitality tradeshow of the year. There were over 3,400 attendees, which consisted of many of our customers, new prospects, industry partners, media and others. Networking opportunities as well as educational sessions are the main focus as the hospitality’s biggest and best vendors showcase their new innovations and products to new faces and longtime customers.

After walking around the show floor, there were several really impressive technologies that stood out. LG had two-story long monitors, a curved S shaped monitor that changed at different angels and a drying cleaning unit for VIP hotel guest rooms. Samsung had an opaque, see through monitor prototype that you could watch, but actually see through the monitor into the next room. A great experience was a company who had a virtual reality chair, so you could experience your hotel, cruise, or even “visit” a country before booking your trip. The chair had vibrations and music, and you sit in it with the virtual reality goggles on, which made you feel like you are in a room with other people, turn in different directions or have the sensation of flying high in a helicopter and could fall into the ocean.

Of course, in our opinion, the best technology at the show was the launch of the BirchStreet Executive Dashboards and Data Management Services. These business intelligence tools were selected to be on the Tech Tour Data Analysis track, where several groups of attendees stopped by the booth for an in depth 15 minute tutorial on Wednesday morning of the show. If you missed our product launch news, please click here to read the press release or here to download a datasheet of features and benefits.

HU-Award-Innovation-Technology-2016Another highlight was that Hospitality Upgrade Magazine recognized BirchStreet with an award for “Innovative Technology” during HITEC. We appreciate the recognition!

All in all, it was a terrific show and a great place to be among all of the hospitality professionals within the hospitality industry.

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